Amazon weighs database of products sold across the internet

Amazon is considering a project to build a database of products sold across the internet, including items it does not stock. The proposed World Product Graph could keep shoppers researching on Amazon and make its product listings a source for AI shopping agents, while potentially improving Amazon’s own shopping assistant.

Reuters reports that an internal document says many answers from the assistant, formerly called Rufus and now Alexa for Shopping, are wrong or incomplete, and AI searches are costly. The plan may involve examining how brands list products on their websites, but it is unclear whether or when it will proceed; the document reportedly gives 1 October 2027 as a release date. Amazon said brainstorming documents may be outdated and do not necessarily reflect its current plans.