Epic’s Tim Sweeney says Steam’s AI rule is “unfair to developers who use AI to make good games”

Epic Games chief executive Tim Sweeney says Steam’s mandatory label for games containing AI-generated content is unfair to developers, arguing that it wrongly links AI with poor-quality games. He also predicts AI will transform large-scale game development, and says studios that do not adopt it risk falling behind.

Sweeney told GamesBeat that AI could make game production four to ten times more efficient, and opposed US laws restricting its use, warning they could disadvantage American developers. He says Steam’s user reviews already help players judge games, while the article notes a GDC report found 55% of respondents believed AI was having a negative effect on the industry. Valve co-founder Gabe Newell has not responded to Sweeney’s criticism.