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Apple’s HomeView is just the latest threat to online recipe writers

The Verge ·

Apple’s HomeView smart display turns online recipes into concise, hands-free cooking instructions, removing the surrounding text, adverts and affiliate links. That convenience may reduce the income that helps recipe writers fund their work, renewing a broader dispute over how technology uses free online content.

Recipe sites range from large platforms such as Allrecipes and NYT Cooking to independent blogs and newsletters. Writers say extra context can help recipes appear in Google searches, while ads and affiliate links support their work; HomeView users must open the original page once, but may generate fewer repeat advert views. The article also notes that surrounding explanations can help cooks troubleshoot, and that many food blogs already offer a “jump to recipe” button.

  • HomeView presents recipes as hands-free, simplified instructions.
  • Recipe writers fear losing repeat advert views and affiliate income.
  • Context around recipes can help both search rankings and home cooks.

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