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As investors ask about GTA 6 and AI, Take-Two CEO once again puts faith in dev creativity, states making hit games “remains the purview of human beings”
Take-Two chief executive Strauss Zelnick said hit games still depend on human creativity, even as technology, including AI, makes it easier to produce game assets. His comments came as investors asked whether AI could give Rockstar an edge on GTA 6, and reflect the company’s view that technology can support creative work but cannot make a major hit easy to achieve.
Zelnick also said Take-Two is strengthening its technical and legal defences against AI-assisted piracy, which he expects to affect the games industry to some degree but considers manageable. He said games have so far been relatively protected by large file sizes, console systems and online features. On the earnings call, he added that GTA 6 pre-orders are well above expectations and that its success could set a new baseline for the company’s gaming business.
In short
- Zelnick says human creativity remains central to making hit games.
- Take-Two is bolstering defences against AI-assisted piracy.
- GTA 6 pre-orders are well above expectations.
Steelman: both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
Human creativity remains central to making a game that feels original, coherent and emotionally engaging, so AI may speed up asset production without making a hit predictable or easy to create. Treating AI as a support tool also recognises the value of developers’ judgement and craft, while stronger technical and legal defences can help protect games from piracy.
The case against
AI could become more than an asset-making aid: as its tools improve, they may help teams generate, test and refine creative ideas faster, potentially changing how much human input a successful game requires. Investors may reasonably question whether Take-Two’s confidence underestimates that shift, while piracy defences could prove less manageable as AI-assisted copying develops.
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