Ted Lasso is returning for a fourth season on Apple TV, three years after the show's apparent finale, with stars Hannah Waddingham and Juno Temple revealing they were initially unsure whether they would be included when writers began discussing new episodes. Both actresses have confirmed they are back, alongside creator and lead Jason Sudeikis, in a season that shifts focus from the men's AFC Richmond football team to the women's side, known as the Lady Greyhounds. Producers describe the instalment as neither a spin-off nor a straightforward continuation, but an expansion of the show's world.

The new 10-episode season premieres on 5 August, with its opening episode filmed last summer in Kansas City before production moved to England. While Sudeikis returns, the actors who previously played male footballers have been replaced by actresses portraying the new women's team, a change the writers deemed creatively necessary. Waddingham and Temple, who play Rebecca Welton and Keeley Jones respectively, described taking on informal mentoring roles with the new cast and expressed a shared determination to keep the show grounded rather than let its characters slide into caricature.