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Avengers: Doomsday Off to Huge Start in Advance Ticket Sales, Second-Biggest Trailer Launch Ever Behind Only Spider-Man: Brand New Day
Avengers: Doomsday has made a strong commercial start almost five months ahead of its December release, with its first proper trailer and advance ticket sales both performing exceptionally well. The result eases some of the pressure on Marvel Studios, which has endured a run of underwhelming box office returns since 2019's Avengers: Endgame, and suggests strong public appetite for the studio's next big ensemble film ahead of Avengers: Secret Wars next year.
According to Variety, the film took $16.5 million in advance ticket sales on its first day, despite being available only in premium formats at 1,000 US cinemas — double the first-day pre-sales of 2024's Deadpool & Wolverine, which went on to gross $1.33 billion worldwide. The trailer itself drew 503 million views in 24 hours, making it Disney's biggest trailer launch ever and the second-biggest of all time behind Spider-Man: Brand New Day's 718.6 million. The film, which opens on 18 December alongside Dune: Part III, will not screen in Imax, as Disney instead promotes its own "Infinity Vision" premium format, a move Imax has dismissed as a marketing tactic.
In short
- Avengers: Doomsday's trailer and pre-sales hugely outperform expectations
- $16.5m in day-one tickets, 503m trailer views in 24 hours
- Film skips Imax, opens 18 December against Dune: Part III
Explained simply
Avengers: Doomsday is part of Marvel Studios’ superhero film series, based on characters from Marvel comics. It brings together heroes from different films in a large ensemble story and is planned to lead into Avengers: Secret Wars, scheduled for the following year.
Marvel films have been a major part of the global box office, but several releases since Avengers: Endgame in 2019 have earned less than expected. That has raised questions about whether audiences will turn out for the studio’s next major films.
The film is due in cinemas on 18 December, the same day as Dune: Part III. Disney is promoting its own premium cinema format, while the decision not to show the film in Imax has drawn public disagreement from the cinema company.
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