New here? Start with this

Marvel's Avengers series is a major strand of the Marvel Cinematic Universe, bringing together its most popular superhero characters in team-up films. The last entry in the series arrived seven years ago, and "Avengers: Doomsday" is the next instalment, due in cinemas in around six months, marking a significant return for the franchise.

Studios routinely release trailers well ahead of a film's launch to build anticipation, and the number of views a trailer receives online is widely used as an early gauge of public interest. Comparisons are often drawn between trailers from rival studios, such as Disney (which owns Marvel) and Sony (which produces Spider-Man films), as a way of measuring which franchises are generating the most buzz.

This context matters because strong early viewership figures are seen as an indicator of how a film may perform commercially, and because the result speaks to whether audience appetite for superhero films, and for the Avengers in particular, remains as strong as it was before the franchise's extended break.