Beyoncé Explains Why Even People Who ‘Can’t Stand’ Her Music Like Her Hair-Care Products
Beyoncé says Cécred’s products have won over customers beyond her own fan base, including people who dislike her music. She described the brand’s growth as fulfilling and said its focus is on solving hair-care problems through products that work.
Cécred launched in February 2024 after decades of work by Beyoncé and her mother. Beyoncé said she is the founder, visionary and sole investor, rather than the brand’s face or model; products include a $56 Edge Drops serum and are sold exclusively at Ulta Beauty across three collections.
In short
- Beyoncé says Cécred appeals beyond her music fans.
- She and her mother developed the brand over decades.
- Products are sold exclusively at Ulta Beauty.
Explained simply
Cécred is a hair-care brand founded by Beyoncé and her mother, Tina Knowles, who has long been involved in hairdressing and salon work. It launched in 2024 with products intended for different hair-care needs, including treatments and styling products.
Beyoncé has said she is the company’s founder and sole investor, and that the products should be judged by how well they work rather than by her fame. The brand is sold through Ulta Beauty, a major US beauty retailer, and forms part of a wider trend of celebrities launching consumer brands.