Tonies has partnered with BBC Studios to bring "Bluey" to its Toniebox screen-free audio platform for the first time, letting fans of the hit preschool series enjoy the Heeler family through physical figurines rather than screens. Each figure, when placed on the Toniebox player, unlocks stories, music and character moments, extending the show's reach beyond television and into imaginative, independent play for young children.

The launch includes Tonie figures of Bluey, Bingo and Muffin, a Tonieplay game featuring over 100 interactive moments such as "Keepy Uppy" and "Dance Mode", plus themed accessories including branded sleeves and carry bags. It forms part of a wider expansion for Tonies, which has recently added Disney Cuddle Tonies and a Hasbro Tonieplay collection, and the new Bluey range is available exclusively at Target, with prices ranging from around $15.99 for accessories to $169.99 for a full starter play set.