Brian Gordon Takes Executive Producer, Head of Live Content Roles at PGA Tour Studios
Brian Gordon has been appointed executive producer and head of live content at PGA Tour Studios, reflecting the organisation’s focus on producing more of its own programming. Starting on 26 October, he will lead the editorial direction and creative delivery of live coverage, reporting to studio chief Luis Goicouria.
Gordon brings more than 30 years of sports media experience, most recently overseeing programming and audience work at Motorsport Network. His remit includes more than 4,000 hours of PGA Tour Live on the ESPN App, plus coverage of PGA Tour Champions and the Korn Ferry Tour. He will also guide live production developments, working alongside Ryan Holcomb, who leads original content, as the Tour builds on expanded ESPN coverage introduced in 2026.
In short
- Brian Gordon will lead PGA Tour Studios’ live content.
- His remit includes more than 4,000 hours of PGA Tour Live.
- He brings over three decades of sports production experience.
Explained simply
The PGA Tour is the main professional golf circuit for men in the United States, with events featuring leading players. Its media operation, PGA Tour Studios, makes programmes and live coverage for audiences watching through television and digital services.
PGA Tour Live carries tournament coverage on the ESPN App, while the PGA Tour Champions and Korn Ferry Tour cover other stages of professional golf. The Tour also produces original programmes, with different teams responsible for live events and other content.
How these services are produced shapes what viewers can watch and how they follow tournaments. The Tour’s media work sits alongside broadcast partnerships, including expanded ESPN coverage introduced in 2026.
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