Chris Harrison Says Warner Bros’ Legal Action Against ‘The Vow’ Feels “Personal”: “You Be The Judge”

Deadline ·

Chris Harrison says Warner Bros’ legal action over the teaser for his new dating show, *The Vow*, feels “personal”. He suggested the studio’s decision to challenge the programme, after years of other relationship shows, should be judged in light of his departure from *The Bachelor* franchise.

Warner Bros’ letter alleged the teaser infringed its copyright and trademarks through falling rose petals, use of the words “The Bachelor”, a tuxedoed man holding a rose and a mansion resembling the Bachelor mansion. Fox News Media’s legal counsel disputed that the studio owns rights to the rose motif or to “The Bachelor” when used colloquially to mean an unmarried man. Harrison left the franchise in June 2021; *The Vow* is due to premiere on Fox Nation on 11 November.

In short

  • Harrison says Warner Bros’ action feels personal.
  • The studio alleges the teaser used its protected imagery and branding.
  • Fox News Media disputes Warner Bros’ intellectual property claims.

Steelman: both sides, in good faith

The strongest fair case each way — we don't pick a winner.

The case for

Harrison’s timing argument may seem plausible: Warner Bros challenged a teaser that appears to draw on imagery strongly associated with The Bachelor, after he had left the franchise in contentious circumstances. Fox’s lawyers argue that roses and the ordinary phrase “the bachelor” are not exclusive to the studio, so the dispute could be seen as selective enforcement with a personal dimension. If the challenge is unusually broad, it could also chill legitimate creative references.

The case against

Warner Bros may reasonably argue that the teaser’s combined use of rose petals, a tuxedoed man with a rose and a Bachelor-like mansion evokes the franchise as a whole, rather than relying on any one generic element. Protecting its branding and copyrighted material from a close imitation can be a legitimate business interest, regardless of Harrison’s history with the show. The studio’s letter therefore does not, by itself, establish that the action is personal.

Explained simply

Chris Harrison hosted The Bachelor, a long-running dating programme in which contestants compete for a relationship with one lead, and left the franchise in 2021. He is now involved in The Vow, a new dating show planned for Fox Nation, a subscription streaming service.

Warner Bros, which owns The Bachelor, has challenged a teaser for the new programme, alleging it uses protected elements associated with the franchise. Fox News Media’s lawyers dispute that claim, including over the use of roses and the phrase “the bachelor”. The disagreement matters because it raises questions about how far a television format’s branding can be protected when another show uses familiar dating-show imagery.

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