Cliff Richard doesn’t know what ‘GTA 6’ is – despite ‘Devil Woman’ sync resurgence
Cliff Richard’s ‘Devil Woman’ has gained new listeners after appearing in a showcase for Grand Theft Auto 6, but Richard says he does not know what the game is. The renewed attention has introduced the song to younger listeners and shows how music featured in major game releases can find a new audience.
The 26-minute showcase, released with Netflix, drew more than 31.1 million views there in its first few days and a further 33 million on YouTube. ‘Devil Woman’ streams rose by 325 per cent among Gen Z listeners, while Depeche Mode’s ‘People Are People’ saw a 190 per cent increase in global streams. The showcase also featured Captain & Tennille’s ‘But I Think It’s a Dream’, whose global streams reportedly surged by 130,730 per cent.
In short
- ‘Devil Woman’ streams rose 325 per cent among Gen Z listeners.
- Cliff Richard says he does not know what Grand Theft Auto 6 is.
- The game showcase drew over 64 million views across Netflix and YouTube.
Explained simply
Grand Theft Auto is a long-running series of video games in which players explore fictional cities and take part in criminal storylines. Its next instalment, GTA 6, has drawn attention through a promotional showcase, a short film presenting the game and its music.
Cliff Richard is a British singer whose 1976 song “Devil Woman” has reached a new generation of listeners through its use in the showcase. The song’s renewed popularity illustrates how music featured in widely watched game promotions can find audiences beyond those who first heard it when it was released.
Other older songs featured in the showcase have also seen streaming increases. This has brought attention to the role that games and their promotional material can play in introducing music to younger listeners.