Dance Up & Comer of the Month Tiffany Day Turned Her Worst-Streamed Song Into Her Biggest Hit
Tiffany Day turned the poor streaming debut of “American Girl” into a catalyst for a more consistent social media routine, which helped transform the song into her biggest Spotify hit. The experience brought her 50,000 new TikTok followers and multiple label offers, and she signed with Broke Records last autumn.
Day is now touring behind her album Halo, released in April, and on 13 October she released “Meant To Be”, a collaboration with Glaive. Toronto-born and raised in Wichita, she first drew wide attention in 2017 with a viral video of herself singing “Hallelujah” into a well in Italy. Her path into electronic music grew from attending dance events, particularly her interest in dubstep and bass music.
- “American Girl” went from her worst streaming debut to her biggest Spotify hit.
- A month of daily TikTok posts brought 50,000 new followers.
- Day is touring Halo and has released a new song with Glaive.
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Tiffany Day is a singer and songwriter whose music has moved from online videos and social media into electronic pop. Born in Toronto and raised in Wichita, she first attracted broad attention in 2017 with a video of her singing “Hallelujah” into a well in Italy. Going to dance music events, especially those focused on dubstep and bass, helped shape her later sound.
Streaming services and social media can help new artists find listeners, while record labels offer support with releasing and promoting music. Day’s experience shows how an early song’s reception can prompt an artist to change how regularly they share work online. Her growing audience led to label interest and a deal with Broke Records.