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Daniel Hong joins Nebula17 as COO, as Naoki Osada’s US-Japan music company signs distribution deal with The Orchard
Nebula17, the Los Angeles music company founded by former Avex USA chief Naoki Osada, has appointed Daniel Hong as COO and struck a global distribution partnership with The Orchard. The moves expand the company’s effort to connect Japanese artists with listeners in the US and other international markets.
Hong, formerly CEO of YG USA and COO of JYP USA, will lead Nebula17’s international division and work on strategy, operations and growth. The Orchard deal is intended to give the company’s Japanese artists and partners direct access to international streaming platforms. Nebula17 has also added several executives and is working on projects including the US launch of boy group BE:FIRST, whose EP reached No. 130 on the Billboard 200 and No. 3 on the World Albums chart.
In short
- Daniel Hong joins Nebula17 as COO.
- The Orchard will distribute Nebula17’s releases globally.
- The company is expanding its work with Japanese artists.
Explained simply
Nebula17 is a Los Angeles music company founded by Naoki Osada, a former executive at Avex USA, the US arm of Japanese entertainment group Avex. It works to connect Japanese artists with audiences in the United States and other countries.
Daniel Hong has held senior roles at YG USA and JYP USA, companies linked to South Korean music groups YG Entertainment and JYP Entertainment. The Orchard is a music distribution company that helps artists and labels make recordings available on streaming services and in other markets.
Japanese artists often need partners with knowledge of local music industries to reach listeners abroad. Nebula17’s plans, including work with Japanese boy group BE:FIRST, reflect wider efforts to build audiences for Japanese music outside Japan.
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