Digital Brand Architects Acquires Creator Management Firm V1sion Ventures
Digital Brand Architects (DBA) has acquired creator-management company V1sion Ventures, expanding its roster and capabilities in the digital-talent sector. The deal brings V1sion’s creators and management team into DBA, reflecting continued consolidation among agencies seeking to help online creators build businesses beyond social-media platforms.
V1sion Ventures, founded by chief executive Alina Benun in 2022, represents creators including Keith Lee, Leigh Soriano and Joy Burnett. Benun will join DBA alongside colleagues including senior talent managers Veronica Avalos and Jake Benun; the companies said their shared focus is on helping creators develop sustainable, long-term commercial ventures.
- DBA has acquired creator-management firm V1sion Ventures.
- V1sion’s team and creator roster will join DBA.
- The deal targets creator businesses beyond social media.
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Creator-management firms help online personalities develop careers, negotiate commercial work and build businesses around their audiences. As creators look to earn income beyond social-media platforms, agencies have been expanding their services and joining forces.
Digital Brand Architects is an agency that works with digital talent, while V1sion Ventures was founded in 2022 by chief executive Alina Benun. V1sion represents creators including Keith Lee, Leigh Soriano and Joy Burnett, and its team includes talent managers Veronica Avalos and Jake Benun.
The deal brings V1sion’s creators and managers into DBA. It reflects a broader shift towards agencies seeking to support creators’ longer-term commercial ventures, as well as their work on social media.
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