Disney Inks Major Creator Deal With Dude Perfect (Exclusive)
Disney has agreed a company-wide creative partnership with sports entertainment group Dude Perfect, expanding on their previous work together. The deal reflects Disney’s push to collaborate with online creators and will bring Dude Perfect content to Disney+ while creating new opportunities across entertainment, products and experiences.
The partnership includes some of the group’s existing shows and original content inspired by Disney events, including Super Bowl LXI, the 50th anniversary of Star Wars and Avengers: Doomsday. Founded in 2009 by five Texas A&M students, Dude Perfect has grown into a studio with an 80,000-square-foot facility in Frisco, Texas. It raised $100 million from Highmount Capital in 2024 to support expansion into areas such as live events and products.
- Disney and Dude Perfect have struck a broad creative partnership.
- Some existing shows and new content will come to Disney+.
- The deal spans entertainment, consumer products and experiences.
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Dude Perfect is a US sports entertainment group known for trick-shot videos, challenges and comedy. Five friends founded it in 2009 while studying at Texas A&M University, and it has since grown into a media company with its own large production facility in Texas.
Disney is a global entertainment company whose businesses include film and television, streaming, products and live experiences. It has increasingly worked with online creators, whose audiences grew on platforms such as YouTube, and the partnership builds on earlier work between the two companies.