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Echo Lake Entertainment Hires Tanayri Novoa, Promotes Shiva Kaya
Entertainment management firm Echo Lake has strengthened its leadership by recruiting Tanayri Novoa as manager from talent agency CAA and advancing Shiva Kaya from coordinator to manager. Novoa brings five years of experience in commercial endorsement deals and client strategy, whilst Kaya rises through the ranks within Echo Lake's New York talent division, which represents international actors across film, television, and theatre.
The moves reflect Echo Lake's expansion into digital creator management and strategic brand collaboration. Novoa prioritises supporting creators from marginalised communities, including LGBTQ+ artists and emerging talent from minority backgrounds. Kaya's internal promotion demonstrates the company's commitment to developing its workforce, with leadership crediting her professional instincts and industry relationships as drivers of her advancement.
In short
- Echo Lake Entertainment hired manager Tanayri Novoa from CAA and promoted coordinator Shiva Kaya to manager
- Both appointments support the company's expansion into digital creator representation and brand partnerships
- Leadership emphasizes commitment to diverse talent and underrepresented voices in entertainment
Explained simply
Echo Lake Entertainment is a talent management company that represents actors and creators across film, television, theatre, and digital media. Talent management firms work on behalf of their clients to secure opportunities, negotiate deals, and manage brand partnerships.
The company has announced two staffing changes. Tanayri Novoa has been hired as a manager from talent agency CAA, bringing five years of experience in commercial endorsement deals and client strategy. Shiva Kaya has been promoted from coordinator to manager within Echo Lake's New York division.
These moves are part of Echo Lake's expansion into digital creator management and strategic brand collaboration. The company is increasing its staff as it develops these areas of its business.
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