Entertainment management firm Echo Lake has strengthened its leadership by recruiting Tanayri Novoa as manager from talent agency CAA and advancing Shiva Kaya from coordinator to manager. Novoa brings five years of experience in commercial endorsement deals and client strategy, whilst Kaya rises through the ranks within Echo Lake's New York talent division, which represents international actors across film, television, and theatre.

The moves reflect Echo Lake's expansion into digital creator management and strategic brand collaboration. Novoa prioritises supporting creators from marginalised communities, including LGBTQ+ artists and emerging talent from minority backgrounds. Kaya's internal promotion demonstrates the company's commitment to developing its workforce, with leadership crediting her professional instincts and industry relationships as drivers of her advancement.