A video game lawyer says her clients are increasingly adding clauses to contracts that prohibit or restrict generative AI, reflecting both strong player opposition and unresolved legal risks. She expects disputes over AI-made game assets to reach the courts, particularly where the technology may have been trained on copyrighted work without permission.

The comments echo concerns previously raised by Palworld developer Pocketpair, whose publishing chief said AI use could damage a studio’s reputation with players. The lawyer argues that studios must also consider ownership, licensing and indemnity issues, as it may be unclear who owns AI-generated material or whether it infringes another party’s copyright.