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EU cyber security suppliers outpace market growth as buyers seek greater control
European organisations are buying cybersecurity products from EU headquartered suppliers more quickly than the market is growing, as they look to reduce reliance on US technology and gain more control over sensitive data. The shift matters because digital sovereignty is increasingly influencing purchasing decisions, alongside regulatory requirements and concerns about where data is stored and who can access it.
Distributor sales in EMEA of cybersecurity products from EU headquartered vendors rose 35 per cent in the two years to the third quarter of 2026, compared with 10 per cent growth across the market and 8 per cent for US run firms. EU suppliers reached 15 per cent of tracked sales by value, while US firms still held 62 per cent. EU vendors led in security awareness training, vulnerability management, and SIEM and log management, while US firms remained ahead in identity and access management and cloud security.
In short
- EU cybersecurity sales rose 35 per cent in two years.
- EU vendors now hold 15 per cent of tracked sales.
- Regulation and data control are shaping buyers’ choices.
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The strongest fair case each way — we don't pick a winner.
The case for
Choosing EU-based suppliers can give organisations greater control over sensitive data, reduce dependence on providers subject to another jurisdiction’s laws, and support compliance with European requirements. The faster sales growth suggests that buyers see practical value in this approach, while a wider supplier base may also strengthen Europe’s capacity to manage cyber risks.
The case against
Supplier headquarters alone do not guarantee where data is stored, who can access it, or how securely a product works; those depend on specific services and safeguards. Since US firms still account for most tracked sales and lead in some key areas, prioritising location could narrow buyers’ options or disrupt established systems, so organisations may reasonably weigh sovereignty alongside performance, cost and security.
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Originally published by The Register as “European tech buyers add digital sovereignty to cyber shopping list”.