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Executive Turntable: Believe Appoints Marcela Moreira as Country Director in Brazil
Believe, the French digital music company, has appointed Marcela Moreira as its country director in Brazil, where she will oversee artist services, label and artist solutions, and TuneCore operations from the company's Rio de Janeiro office. The move underscores Believe's push to deepen its presence in Brazil, one of the world's most significant music markets, while reinforcing its stated commitment to increasing female representation in senior music-industry roles.
Moreira brings prior experience from Sony Music and Warner Music, having held positions in Brazil, London and Miami. In her new role, she will work to grow Believe's footprint across key markets and support artists on its roster, including Nattan, Flipe Amorim and Taty Girl. Alejandra Olea, managing director of Believe Americas, said Moreira's national and international experience would help accelerate the company's growth in Brazil.
In short
- Marcela Moreira named Believe's new Brazil country director
- She previously worked at Sony Music and Warner Music
- Role covers artist services, label solutions and TuneCore in Brazil
Explained simply
Believe is a French digital music company that provides services to artists and music labels, including artist support, label solutions and TuneCore, a platform for independent musicians to release and distribute their music. The company operates globally to support artists across different markets.
Brazil is one of the world's largest and most influential music markets, home to various genres from traditional Brazilian music to contemporary styles. For international music companies, establishing or strengthening operations in Brazil is commercially important.
Marcela Moreira has previously held senior positions at two major music companies, Sony Music and Warner Music, where she worked across offices in Brazil, London and Miami. She brings experience in both the Brazilian and international music sectors.
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