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Xbox doesn’t have a GTA 6 marketing deal like Sony, so they made a console look like an alligator
Developing story first seen 10 hours ago
New coverage confirms the Xbite giveaway is open to eligible entrants in the US, Washington, DC and Puerto Rico, aged 18 or over, with entries closing on 10 November 2026. Xbox’s one-off alligator-shaped Series X appears to evoke Grand Theft Auto 6, although the promotion does not mention the game.
The custom console’s mouth is shaped to hold an Xbox controller, and Xbox says no real alligators were used or harmed. The prize has an estimated retail value of $799 and is expected to ship about eight weeks after the giveaway; Sony has a marketing agreement with GTA publisher Take-Two Interactive.
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In short
- Xbite giveaway entries close on 10 November 2026.
- The alligator-shaped console is a one-off Xbox Series X.
- The promotion appears to nod to GTA 6 without naming it.
How this story developed
- 53 minutes ago Xbox has unveiled the “Xbite”, a one-off Xbox Series X console shaped like an alligator, in a promotion that appears to nod to Grand Theft Auto 6.
- 1 hour ago New coverage confirms the Xbite giveaway is open to eligible entrants in the US, Washington, DC and Puerto Rico, aged 18 or over, with entries closing on 10 November 2026.
Explained simply
Grand Theft Auto is a crime-themed video game series made by Rockstar Games, which is part of Take-Two Interactive. Its next instalment, GTA 6, is one of the most anticipated games in the series. Xbox and PlayStation are rival games consoles; Xbox is made by Microsoft, while Sony makes PlayStation.
A marketing agreement can give one company a closer role in promoting a game, but it does not mean the game cannot appear on other consoles. Xbox’s alligator-shaped Series X is a custom version of its console, whose mouth is designed to hold a controller. The promotion does not name GTA 6, so the connection is suggested by the design rather than confirmed by Xbox.