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Fox News Ratings In Freefall
Fox News’ prime-time audience fell 23 per cent year on year, prompting CEO Lachlan Murdoch to tell investors that viewers are watching less television rather than switching to rival news channels. The decline matters because Fox remains the largest US cable news network and a major source of news for Republican audiences, while competitors’ ratings have risen.
During the week of 19 October, Fox averaged 1.7 million prime-time viewers, compared with audiences in the hundreds of thousands for MS NOW and CNN; both rivals had grown about 30 per cent over the year, according to Nielsen data. Murdoch cited viewer fatigue, while the article also points to recent coverage, including former White House press secretary Karoline Leavitt’s comments about Gen Z and hard work, which drew criticism from some young people.
In short
- Fox’s prime-time audience fell 23 per cent year on year.
- Lachlan Murdoch said viewers were watching less TV.
- MS NOW and CNN ratings grew about 30 per cent.