Grassroots football club teams up with Super Furry Animals
A grassroots football club in south Wales, Cwmbran Celtic AFC, has partnered with four bands, including Super Furry Animals, for its 2026/27 season kits, in an initiative linking grassroots football with grassroots music. Panic Shack, Mogwai and Loose Articles will also feature on the men's and women's first-team home and away shirts, with organisers saying both scenes face similar struggles to attract audiences and sustain themselves on tight budgets.
The idea came from commercial managers Matt Jarrett and Connor Cupples, who had previously worked with Super Furry Animals and reached out to bands through personal contacts while discussing the project over drinks. Profits from shirt sales will mostly fund the Torfaen club's teams, which include six senior sides, veterans, walking football and junior sections, while 10% will go to the Music Venue Trust, a charity supporting UK grassroots music venues. Super Furry Animals frontman Gruff Rhys referenced the band's history with Cwmbran, having had their giant inflatable bears repaired there over the years.
- Cwmbran Celtic AFC's new kits feature four Welsh/UK bands as sponsors
- Super Furry Animals, Panic Shack, Mogwai and Loose Articles are involved
- Sales support the club and, via a 10% cut, a music venue charity
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Cwmbran Celtic AFC is a community football club in Torfaen, south Wales. It runs teams for adults and young people, including men’s and women’s first teams, veterans and walking football.
Grassroots clubs and emerging music acts often rely on local support and limited funds. The partnership brings together four bands—Super Furry Animals, Panic Shack, Mogwai and Loose Articles—and the club through its 2026/27 first-team shirts.
Most shirt-sale profits will support the club’s teams, with 10% going to the Music Venue Trust, which supports grassroots music venues across the UK. Super Furry Animals also have a longstanding link to Cwmbran, where the band’s giant inflatable bears have been repaired.
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