Greenwich Entertainment Buys Philip Byron’s ‘Spin Wars’

Greenwich Entertainment has acquired North American distribution rights to *Spin Wars*, a documentary about the rise of boutique fitness businesses. The deal gives the film a distributor ahead of a planned December release.

Directed by Philip Byron, the documentary examines SoulCycle, Flywheel and Peloton, focusing on co-founders Ruth Zukerman and Marion Roaman. It premiered at the Tribeca Film Festival and also screened at the Hamptons International Film Festival; its contributors include Katie Couric and several comedians and performers.