Rockstar is racing to identify a leaker who appears to possess a fully working, playable build of GTA 6, with new gameplay footage surfacing daily just days before the game's official reveal. That reveal is due to premiere exclusively on Netflix next week, and the streaming service's attempt to build anticipation with a lighthearted social media post backfired, drawing a wave of mocking memes from fans pointing out that leaked footage has effectively already given them an "extended look".

Commenters were split between amusement at the memes and frustration with leak culture, with some questioning why Netflix waited so long to schedule the broadcast rather than airing it sooner. Despite the leaks, Netflix's broadcast is only exclusive for six hours before the footage becomes available elsewhere, and it remains likely that fans will still want to see the game presented officially and in full once Rockstar's own reveal goes ahead.