GTA 6’s next trailer is coming soon, but you’ll need Netflix to watch it
Rockstar Games has announced that the next trailer for Grand Theft Auto 6, titled "An Extended Look", will debut on Netflix on 27 August, marking an unusual choice of platform for major video game marketing. The move comes after fans have waited over a year for a third trailer, and comes as anticipation builds ahead of the game's release later this year on PlayStation 5 and Xbox Series X|S.
The Netflix showcase is billed as offering an extended look at GTA 6 and features new artwork of protagonists Jason and Lucia, though no gameplay footage has been shown publicly to date. The presentation will premiere on Netflix at 2pm CT on 27 August, before becoming available on YouTube and Rockstar's own website later that day at 8pm CT. With roughly three months to go until launch, this is expected to be fans' first substantial look at gameplay and story details for the long-awaited sequel.
- GTA 6's next trailer premieres on Netflix on 27 August
- Unusual marketing deal bypasses a standard YouTube release
- Trailer hits YouTube and Rockstar's site later that day
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Rockstar Games has been developing Grand Theft Auto 6 for several years, and it is one of the most anticipated video game releases in recent memory, given the huge commercial success of its predecessor, Grand Theft Auto 5. The game is due out later this year on PlayStation 5 and Xbox Series X|S, with two previous trailers giving fans glimpses of its setting and central characters, Jason and Lucia.
Video game trailers are typically released through platforms like YouTube or a publisher's own website, so choosing to debut major footage on a streaming service such as Netflix is a notable departure from the norm. Netflix has been expanding into gaming-related content in recent years, and this partnership reflects the wider crossover between entertainment platforms and the games industry.
The build-up to GTA 6's launch has drawn significant attention because of the long gap since the last mainline entry in the series and the scale of expectation among players. Any new footage or details are closely watched by fans and the media alike, given how influential the franchise has been on the wider entertainment industry.