Analysts at Newzoo predict GTA 6 could generate over $4 billion in revenue during its opening week alone, potentially making it the highest-earning entertainment release in history. The forecast comes as pre-order data already points to unprecedented demand for Rockstar Games' long-awaited sequel, with Newzoo describing the campaign as the "strongest pre-order campaign on record" ahead of the game's release.

According to the report, GTA 6 has already generated more than $180 million in pre-orders from the US and the five largest European markets (Germany, Spain, Italy, France and the UK), a figure that rises to roughly $260 million globally when extrapolated using GTA 5 comparisons. Newzoo suggests the game could reach a total of $5.2 billion in first-week sales, with over $4 billion of that from launch-week copies, and possibly as much as $4.5 billion if it follows a sales curve similar to established "proven sequel" franchises. Regardless of the exact figure, the report concludes GTA 6 is set to become the best-selling video game and most profitable entertainment release ever, surpassing its predecessor GTA 5.