Amazon Prime Video is promoting a seven-day complimentary trial of HBO Max to its subscriber base as the streaming platform attempts to attract new customers despite implementing price increases the previous year. The offer requires no promotional code and is available immediately through Prime Video's Channels hub to all existing Prime members.

Prospective users can activate the trial by signing into their Prime account and selecting the HBO Max option within the Channels section. Upon the trial's conclusion, the service automatically enrolls subscribers in the ad-supported tier at $10.99 monthly. Amazon has historically removed similar promotional offers from its platform without advance notice, suggesting the availability of this particular deal may be limited.