Hooters is seeking to rebuild its business by appealing more directly to children and families after its original founders regained control following corporate bankruptcy. The company says the effort involves reducing its previously oversexualised image and placing greater emphasis on food, hospitality and community involvement, while some waitresses say families have always been welcome at their restaurants.

Hooters Inc. chief executive Neil Kiefer said certain corporate-run sites had come to resemble “little boys’ club” venues, which he argues narrowed the chain’s appeal. The renewed strategy is intended to reconnect the brand with its original identity and attract younger customers, with staff at South Florida locations highlighting family and community-focused activities.