‘Horror Is Always at Its Strongest When Something Bad Is Happening to the World’ – Boss of Silent Hill Remake Dev Bloober Reveals the Secret to His Studio’s Success

Bloober Team chief executive Piotr Babieno says horror resonates most when people are already facing upheaval, as fears about conflict, climate change and economic pressures can make frightening stories feel especially potent. He says this helps explain the genre’s current popularity, though he is unhappy that its success may reflect a world in poor shape.

The Polish studio has focused on horror since releasing Layers of Fear in 2016 and has built a reputation for both original games and adaptations. Its 2024 Silent Hill 2 remake has sold more than five million copies, and Bloober has seven horror games at various stages of development. The article also points to wider success across film, games and television, including Resident Evil Requiem’s 8.5 million sales.