Spark by Hilton is a budget-friendly hotel chain owned by Hilton that offers good-value accommodation for the upcoming holiday season, as travellers seek alternatives to premium chains. The brand competes by providing lower rates whilst maintaining quality essentials, appealing to those seeking practical rather than luxurious stays as holiday booking season begins.

Launched in 2023, Spark has expanded rapidly with new locations opening weekly across North America. The chain offers free Wi-Fi and complimentary breakfast, and guests can access Hilton Honors loyalty programme benefits, including up to 17 per cent savings when booking at least seven days in advance. Hilton's Price Match Guarantee and additional offers, such as 1,000 bonus Honors points per night and parking deals with airport shuttle services, provide further savings opportunities for budget-conscious travellers.