Google is actively courting the film and creative industries to embrace its AI video-generation tools, as illustrated by a recent screening of 11 AI-generated short films at Manhattan's Metrograph theatre. The films were produced by the fourth cohort of Google's "Flow Sessions" programme, a six-week scheme giving emerging filmmakers unlimited access to the company's Flow video generator plus mentorship, forming part of a broader push that includes a DeepMind research partnership with A24 and collaborations with directors such as Darren Aronofsky and Doug Liman.

The programme is guided by filmmaker-in-residence Henry Daubrez, who argues AI removes traditional barriers to storytelling by letting people without professional creative backgrounds bring ideas to life despite costly VFX and production hurdles. Google has also raised the event's profile by moving the screening from Tribeca's smaller Roxy Cinema to the larger, cinephile-favoured Metrograph. The push comes despite continued industry unease, with studios and creative unions criticising AI generators for scraping copyrighted material without creators' consent, tensions reflected even within some of the cohort's own films.