Inside MS NOW’s Post-Election Plans

MS NOW completed its first major election cycle after breaking away from NBC News and building a standalone newsroom, digital operation and Washington bureau. Its executives say the coverage tested those new systems and supported the brand’s aim to offer journalism with a distinct voice.

The network launched election results, polling and live-blog pages that had not existed a year earlier. One executive said 18 people were live on election night, compared with fewer than 18 reporters at the start; executives also said audience metrics showed strong engagement. They described the cycle as a successful test, while noting there were still smaller lessons to address.