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It looks like Call of Duty: Modern Warfare 4 had fewer active players at launch in the US compared to last year’s Black Ops 7
Circana data suggests that Modern Warfare 4 drew a smaller share of active players in the US at launch than last year’s Black Ops 7 on PlayStation and Xbox. The figures point to weaker engagement, though they do not provide a full measure of sales or the series’ overall popularity.
For the week ending 24 October, 19% of PlayStation players and 17% of Xbox players played Modern Warfare 4, compared with 23% and 29% respectively for Black Ops 7 during its launch week. Steam engagement rose from 1.5% for Black Ops 7 to 4.2% for Modern Warfare 4. The article suggests the Xbox decline may partly reflect Modern Warfare 4’s absence from Game Pass at launch; it also notes that Circana’s data covers different markets by platform.
In short
- Modern Warfare 4 engagement was lower on PlayStation and Xbox.
- Steam engagement was higher than for Black Ops 7.
- Game Pass availability may help explain the Xbox drop.
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