Justin Bieber’s Sneakers Worn During World Cup Final Performance Sold at Auction for Almost $30K
Justin Bieber has raised nearly $26,400 for charity after donating the trainers he wore during his FIFA World Cup final halftime performance to a Christie's auction. The singer performed an acoustic rendition of "Everything Hallelujah" at the inaugural World Cup halftime show, an appearance that drew mixed reactions online, but he turned the moment into a fundraising opportunity by putting the shoes up for sale afterwards.
The trainers, custom SKYLRK kicks from the brand's unreleased Matter Daddy line in a latte colourway, were sold through Christie's "One Goal" auction in aid of the FIFA Global Citizen Education Fund, a $100 million initiative supporting football and education access for children worldwide. Bids started between $2,000 and $4,000 but climbed to a final sale price of $26,400 by the time the auction closed on Wednesday. Bieber was joined by fellow halftime performers Shakira and BTS, who also donated items to the same cause; the star-studded show, produced by Global Citizen and curated with help from Coldplay's Chris Martin, also featured Madonna, Burna Boy, Gustavo Dudamel and the New York Philharmonic, and the Muppets.
- Bieber's World Cup halftime trainers sold for $26,400 at Christie's
- Proceeds benefit the FIFA Global Citizen Education Fund
- Shakira and BTS also donated items to the same charity auction
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The FIFA World Cup is football's biggest international tournament, held every four years with the final match watched by over a billion people globally. At the midpoint of the final match, entertainment performances take place, with the halftime show featuring world-famous performers and reaching one of the largest audiences in the world. The 2026 World Cup final halftime show featured performances from Justin Bieber, Shakira, BTS and other international artists.
Several performers from the show donated items connected to their performance to an auction organised by Christie's, the international auction house. Proceeds from the auction support the FIFA Global Citizen Education Fund, a $100 million initiative providing access to football and education for children worldwide. Multiple artists participated in this fundraising effort alongside their performance at the major sporting event.