Kevin Delaney To Head Digital Content And Subscription For NBC News

Deadline ·

NBC News has appointed Kevin Delaney to a newly created role leading digital content and subscriptions, as it seeks to grow its digital business and direct-to-consumer offerings. The appointment brings an executive with experience building digital news organisations into a position spanning editorial and commercial growth.

Delaney co-founded Quartz and Charter and served as chief executive and editor-in-chief at both; he most recently led The San Francisco Standard, which acquired Charter. He started at NBC News on 16 November and reports to editorial executive Catherine Kim and chief business officer Sat Brainch. His remit includes digital publishing and AI, with Tom Namako and Hanna Helin reporting to him; NBC News launched its digital subscription service last December.

In short

  • Kevin Delaney takes a newly created digital leadership role at NBC News.
  • He will oversee digital publishing and AI.
  • NBC launched its subscription service last December.

Steelman: both sides, in good faith

The strongest fair case each way — we don't pick a winner.

The case for

A leader with experience building digital news organisations could help NBC News reach more readers, strengthen its subscription service and fund journalism as audiences shift online. Bringing editorial and commercial responsibilities together may also make its digital strategy more coherent and responsive to what readers value.

The case against

Combining editorial and commercial growth in one senior remit may raise concerns about whether subscription targets could influence coverage choices or newsroom priorities. A newly created role spanning publishing and AI also brings uncertainty about how these changes will affect editorial independence, existing teams and the quality of journalism.

Explained simply

NBC News is the news division of the American broadcaster NBC. Like other news organisations, it publishes stories online and is developing ways to reach readers directly, including through paid subscriptions.

Kevin Delaney is a digital news executive who helped start Quartz and Charter, and later led The San Francisco Standard. His new role at NBC News covers both digital publishing and subscriptions, bringing editorial and business aims together.

The appointment comes as NBC News works to expand its online audience and subscription service. Its decisions may affect how its journalism is published and how readers access it.

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