Marvel Studios boss Kevin Feige has revealed his enthusiastic reaction to first watching Spider-Man: Brand New Day, saying he stood up and cheered during the screening. The comment, made ahead of the film's release, has fuelled anticipation for the next instalment in Tom Holland's run as the web-slinger, with Feige's praise suggesting the studio sees it as a standout entry in the franchise.

Details of exactly which scene or moment prompted the reaction were not disclosed, but Feige's remark that "that's how good it was" has been widely picked up as a strong endorsement from Marvel's own leadership. Spider-Man: Brand New Day continues Holland's portrayal of Peter Parker within the Marvel Cinematic Universe, following on from previous instalments in the character's solo series.