Kit Harington Hits English Countryside, Smokes a Cigar and Gives Jon Snow Vibes in Kith Campaign
Kit Harington stars in Kith’s Winter 2026 campaign, photographed in the English countryside in scenes that recall his Game of Thrones character, Jon Snow. The campaign promotes the brand’s cold-weather collection and pairs its imagery with Harington reciting Wallace Stevens’s poem “The Snow Man”.
The collection includes updated versions of Kith’s Corey, Midi and Maverick puffers, alongside jackets, knitwear, flannels, denim, trousers and other pieces. It also features the latest &Kin range, a new capsule with Japanese menswear brand Seven by Seven, and footwear collaborations with Timberland, Adidas Originals and Clarks Originals. The global release is scheduled for Friday, 30 October, online, through the Kith app and in shops.
In short
- Kit Harington fronts Kith’s Winter 2026 campaign.
- The campaign features a reading of Wallace Stevens’s “The Snow Man”.
- The collection launches globally on 30 October.
Explained simply
Kit Harington is an English actor best known for playing Jon Snow in the television series Game of Thrones, a character associated with cold northern landscapes and heavy clothing. Kith is a fashion label that sells clothing, footwear and accessories.
A seasonal campaign is a set of images and promotional material used to introduce a brand’s new range. Kith’s winter collections include outerwear and other cold-weather clothing, and the brand has previously worked with established footwear labels and designers.
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