Lady Gaga Shouldn’t Get $230K ‘Consolation Prize’ After ‘Mayhem’ Lawsuit, Surf Brand Tells Judge

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Lady Gaga Shouldn’t Get $230K ‘Consolation Prize’ After ‘Mayhem’ Lawsuit, Surf Brand Tells Judge

Billboard · 56 minutes ago

Lost Surfboards has lost a trademark infringement lawsuit against Lady Gaga over her 2025 album "Mayhem" and is now opposing her request for £232,000 in legal fees. The surf company argues that whilst the case was dismissed, this does not automatically entitle the pop star to recoup her legal costs, contending that attorney's fees should only be awarded in extreme circumstances where a lawsuit was unreasonable from the outset.

The case hinged on First Amendment protections for artistic works. Judge Fernando M. Olguin dismissed Lost's claims in August after ruling that the company failed to demonstrate Lady Gaga intentionally misled consumers. Lost, which has sold its "Mayhem" brand of surfboards since the 1980s, initially sought to prevent Lady Gaga from selling merchandise and touring under the "Mayhem" name when the album debuted at No. 1 in March 2025. The Mayhem Ball tour ultimately grossed over $400 million. A hearing on the legal fees dispute is scheduled for 15 October.

  • Surf brand loses $232k legal fee dispute after failed Lady Gaga trademark lawsuit
  • Judge ruled First Amendment protected album title from trademark infringement claims
  • Hearing set for October to determine if Lady Gaga recovers costs

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