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Laufey Signs With UTA in All Areas
Grammy-winning singer-songwriter Laufey has signed with United Talent Agency (UTA) for global representation across all areas, including live touring, media, film and brand partnerships. The move comes as the Icelandic-Chinese artist continues a major world tour in support of her chart-topping 2025 album "A Matter of Time", cementing her status as one of the industry's fastest-rising crossover stars.
Both "A Matter of Time", which peaked at No. 4 on the Billboard 200, and her earlier record "Bewitched" (2023) won Grammy Awards for Best Traditional Pop Vocal Album. Laufey has also received significant recognition beyond music, including Iceland's Knight's Cross of the Order of the Falcon, a place on Time magazine's 2025 Women of the Year list, and Variety's Crossover Artist of the Year award in 2024. Despite her jazz training and influences, she has said she resists being labelled purely a jazz artist, describing her sound as difficult to categorise between jazz and pop.
In short
- Laufey signs with UTA for global, all-areas representation
- Signing coincides with her world tour for "A Matter of Time"
- She has won two Grammys and multiple honours, including from Iceland's president
Explained simply
Laufey is an Icelandic-Chinese singer-songwriter who has rapidly become one of the music industry's biggest young stars. Both of her last two albums have won Grammy Awards for Best Traditional Pop Vocal Album, with her 2025 record "A Matter of Time" peaking at number four on the Billboard 200. Beyond music, she has gained significant recognition including placement on Time magazine's 2025 Women of the Year list and Variety's Crossover Artist of the Year award in 2024.
Her success reflects her distinctive ability to bridge different musical worlds. Although trained in jazz, she resists being classified purely as a jazz artist and instead blends jazz and pop elements in ways that appeal to audiences across genres. This approach has expanded her reach far beyond traditional jazz listeners and established her as a broadly popular artist.
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