Leicester City slammed for allowing links to porn star Eva Elfie via sponsor BC Game

The Foxes Trust has criticised Leicester City’s front-of-shirt sponsor, BC Game, after the offshore crypto bookmaker announced a partnership with adult content creator Eva Elfie. The supporters’ group says the association risks damaging the club’s family-friendly reputation by linking it with both gambling and pornography, particularly for younger fans.

The Trust says BC Game is not licensed to operate in the UK or US and has raised questions about its funding and origins. It cited a fan poll in which nearly three quarters viewed the sponsorship negatively, while 5 per cent were content with it, and urged supporters buying replica shirts to choose ones without the sponsor’s logo. Leicester, now in the third tier after successive relegations, is being put up for sale by its Thai owners; current football rules allow clubs to take sponsorship from unlicensed gambling firms if their services cannot be accessed in the UK.