Levity Live Taps Former Just For Laughs Exec Spencer Griffin As EVP Content & Creative Strategy
Levity Live has appointed Spencer Griffin as its new Executive Vice President of Content and Creative Strategy, a newly created senior role focused on expanding the company’s comedy output across television, streaming, digital, live events and audio. The move matters because Griffin arrives with a strong track record in comedy development and franchise-building, and his hire signals Levity Live’s intention to grow beyond its club business by strengthening original content, talent partnerships and intellectual property.
Griffin spent seven years at Just for Laughs, most recently as Vice President of TV and Creative Strategy, where he worked on major comedy brands including the Just for Laughs Galas, New Faces, Roast Battle and One Night Out with Alan Cumming. He also helped launch or relaunch initiatives such as New Faces: Writers, JFL Shorts and JFL Pilots, and built partnerships with companies including Smosh, Dropout and Will Arnett’s Electric Avenue. Levity Live operates what it describes as the largest independent comedy club network in the US under the Improv brand, with venues in cities including Los Angeles, Brooklyn, Chicago, Washington, DC and Denver, alongside its talent management and digital marketing businesses.
In short
- Levity Live hires Spencer Griffin for a new senior creative role
- He joins after seven years at Just for Laughs
- The company wants to expand comedy content and IP
Explained simply
Levity Live operates the largest independent network of comedy clubs in the United States under the Improv brand, running venues in cities including Los Angeles, Brooklyn and Chicago. Beyond the clubs themselves, the company also manages talent and provides digital marketing services to comedy professionals.
The comedy industry has experienced significant growth in content production across television, streaming platforms and digital channels in recent years. Comedy clubs that traditionally relied on live venue revenue are increasingly developing original shows, partnerships and intellectual property that can reach audiences through multiple media outlets.
Spencer Griffin spent seven years at Just for Laughs, a major international comedy festival and content production company, most recently as Vice President of Television and Creative Strategy. During his time there, he developed and oversaw successful comedy franchises including Just for Laughs Galas, Roast Battle and New Faces, and built partnerships with entertainment companies including Smosh and Dropout.
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