Believe has appointed Marcela Moreira as Country Director for Brazil, with responsibility for its Artist Services, Label & Artist Solutions and TuneCore operations. The hire underlines the company’s focus on Brazil as a strategically important and rapidly growing music market, while also increasing women’s representation in senior industry roles.

Moreira started on 16 July and is based in Believe’s Rio de Janeiro office, bringing more than 16 years’ experience from Sony Music, Warner Music and international roles in London and Miami. Brazil was the world’s eighth-largest recorded-music market in 2025, with revenues rising 14.1% year-on-year; Believe has a strong presence in the forró genre and is also restructuring globally after becoming majority-private in 2024.