Meta plans to expand and monetise its Muse AI assistant
Meta is moving its Muse personal AI agent from launch towards expansion and monetisation, with Mark Zuckerberg saying it could eventually earn more per user than Facebook and Instagram. The plan matters because Muse is costly to run, but Meta sees it as a way to generate income from shopping, subscriptions and its AI glasses.
More than 10 million people in the US and Canada have tried Muse since its early September rollout, and Zuckerberg said the company aims to serve billions. Shopping is currently its most common use, with users spending an average of $200 per purchase; Meta plans to charge businesses fees for transactions and offer subscriptions to heavier users. Muse is due to arrive on Meta’s smart glasses next month, where some features may require payment.
- Meta says Muse has attracted more than 10 million users.
- Shopping purchases through Muse average $200.
- The agent is expected on Meta’s smart glasses next month.
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Originally published by Engadget as “Mark Zuckerberg says Meta is ‘entering a new phase’ with Muse”.