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Meta Hires Rich Latour to Lead In-House Content Studio (Exclusive)
Meta has hired television and corporate content executive Rich Latour to lead its in-house content studio, placing him in charge of social and content teams in its communications and public affairs division. The appointment reflects Meta’s focus on shaping how it tells its story as it expands its work in artificial intelligence and virtual and augmented reality.
Latour will report to communications and public affairs chief Tucker Bounds and oversee brand storytelling, executive social media, product content support and international social content. He joins from BlackRock, where he led global content, creative and events; earlier, he worked at Goldman Sachs and spent nearly two decades at NBC News. His NBC work earned him four Emmy Awards and two Edward R. Murrow Awards.
In short
- Rich Latour will lead Meta’s in-house content studio.
- His remit spans brand, executive and international social content.
- He previously worked at BlackRock, Goldman Sachs and NBC News.
Explained simply
Meta is a technology company whose services include Facebook, Instagram and WhatsApp. It is also developing artificial intelligence and virtual and augmented reality products, and communicates with users, policymakers and the public about its work.
Rich Latour has worked in television news and corporate communications, including at NBC News, Goldman Sachs and BlackRock. At Meta, he will lead teams that make content for the company’s communications and public affairs division, reporting to its chief, Tucker Bounds.
The studio’s work includes brand stories, social media for executives and content about products for audiences in different countries. These teams help shape how Meta explains its activities and priorities to the public.