Meta quietly launches an AI fashion app for virtually trying on clothes
Meta has launched Style Sketch, an AI fashion app that lets users catalogue clothes and explore outfit combinations, including virtual try-ons. The limited release in Indonesia, Singapore and Thailand shows Meta’s push to put more AI features into standalone apps.
Users can link Facebook or Instagram to create a virtual wardrobe from shared photos, or add pictures from their camera roll or take new ones. The app suggests outfits based on a selected item, the day’s weather or travel plans, and displays them on a virtual model matched to the user’s body type and skin tone. Google and OpenAI already offer similar AI-powered clothing try-on features.
In short
- Meta’s Style Sketch app has launched in three Asian markets.
- It builds wardrobes from photos and recommends outfits.
- Virtual try-ons use a model matched to body type and skin tone.
Explained simply
Meta is the parent company of Facebook and Instagram, and it has been adding artificial intelligence features to its services. It is also releasing some tools as separate apps, rather than making them available only within its existing platforms.
Virtual try-on tools use AI to show how clothes might look on a person without them putting the items on. They can help people plan outfits, though the images are digital representations rather than a guarantee of how clothing will fit or look in real life.
Companies including Google and OpenAI offer similar features, as retailers and technology firms explore ways to help people choose clothes online. Meta’s app connects this kind of tool with a digital wardrobe built from users’ photos.
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