‘Monday Night Football’ Goes to the Movie Theater: Cinemark Plans Dallas Cowboys Test Run
Cinemark will screen a Dallas Cowboys versus Seattle Seahawks Monday Night Football game at its dine-in cinema in West Plano, Texas, on 7 December. The event is a first for an NFL game shown in-market at a cinema, testing whether local fans will watch together on a large screen instead of gathering at home or in sports bars.
The screening is part of Cinemark’s partnership with the Cowboys, which also includes stadium branding and fan events. Plans include a pre-game tailgate, appearances by team figures and themed concessions; tickets go on sale 10 November, with XD tickets priced at $30. Cinemark describes the screening as a one-off, while cinemas in Canada and the US have previously shown other live sports and events.
In short
- Cinemark plans an in-market cinema screening of Cowboys-Seahawks.
- The West Plano event is scheduled for 7 December.
- XD tickets will cost $30.
Explained simply
The NFL is the top professional American football league in the United States. Monday Night Football is its regular Monday evening broadcast, and the Dallas Cowboys and Seattle Seahawks are two of its teams.
Cinemark is a large cinema chain, and the Cowboys are among the NFL’s best-known teams. The screening is part of a wider partnership between the team and the cinema company, which includes branding and fan events. Cinemas have shown live sport before, but screening a local team’s NFL game in its home market tests whether fans will choose a cinema gathering alongside the usual options of watching at home or in a bar.
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