MS NOW Bets On New Brand Campaign to Help It Ride Midterm Election Wave (Exclusive)

MS NOW is launching a brand campaign during the midterm election period, hoping to keep viewers engaged after the current wave of Democratic enthusiasm fades. Its new tagline, “Now There’s More That Unites Us”, presents the network as a way for people to stay connected to events and to one another.

The first advert is narrated by Rachel Maddow and features MS NOW presenters including Eugene Daniels, Peter Alexander, Ali Velshi and Jen Psaki. Its music is a new version of “America the Beautiful” performed by 10-year-old singer Zoe Erianna. The campaign also invites viewers to join MS NOW’s membership platform, which offers a live programme feed, original content, Q&As and wellness features.