Naomi Osaka unveiled a luxury leather-goods brand at Uncharted’s Fame to Fortune Summit in the Hamptons, presenting it as her largest ambition beyond tennis. The launch matters because it marks her move from fashion collaborations and investments towards building her own consumer business, while directly courting potential investors.

Osaka displayed a handbag prototype during a discussion with business partner Mike Cherman, founder of Chinatown Market, while preparing for the US Open. The day-long summit, hosted at Uncharted co-founder Michael Loeb’s Southampton estate, brought together hundreds of celebrities, media figures and finance professionals to develop business ideas and connections; Loeb said attendees would leave with ideas and people who could help realise them.