Netflix has replaced Kay Adams with former ESPN presenter Elle Duncan as its lead host for NFL studio coverage, a move announced ahead of the streamer's upcoming football broadcasts. The decision matters because Netflix has been expanding its live sports coverage, and its choice of on-air talent shapes how the platform positions itself against established broadcasters as it competes for NFL viewership.

Duncan will front Netflix's Week 1 broadcast on 10 September, when the platform exclusively streams the 49ers versus Rams match from Melbourne, Australia. She will be joined on the desk by analysts Michael Irvin, Nick Foles and Clay Matthews, with Netflix having signed Duncan earlier this year as the face of its sports coverage.